An inside look at Cade Goetz and his brand “FortyFour”.
“I’d say this all started about June 3rd, 2017. I was looking for a way to wear clothes that nobody else around me had. I hated when I would walk into class and look over and some kid was wearing the same brand as me. So I went home and was just looking at my clothes, grabbed a pair of dark blue denim jeans that I liked as a base. Then I looked through a bunch of stuff that didn’t fit anymore, grabbed an old tan colored jacket and these like burgundy corduroy pants. I cut a pocket off of the jacket and a big square of the corduroy. Then sewn on by hand onto the dark blue jeans. I still think they are the coolest pants I’ve made yet. Started wearing them around and the homies would be like those are rad you should make some more, blah blah. Thought about it for a little, then I made a few more pieces by hand after that, but I was having a problem of stuff falling apart in the wash. So I was super bummed on that and lost focus. Then right around that time I had my dad pass away and that created a big hiatus. (R.I.P. miss you g <3) This was about May 2017 - April 2018. During that hiatus I got really into a few brands like Foulplay and FTP. I knew about Drux USA for awhile, being it’s local and me and Austin both like car things so I’ve seen it around. I saw they had a storefront and were releasing a collection and I really wanted to go check it out and get some stuff. So I went and chatted it up with Austin and Seneca for a bit and talked about clothes and what not and I just left feeling SUPER inspired. And it just made me think like damn, why don’t I do something like this. After that day I thought about it everyday on how I could make more quality, wearable pieces. There was a sewing machine laying around the house, so I took it into my room and looked up a video on how to use it. Messed around and made my first piece with a sewing machine April 30, 2018. From then until the beginning of August. I was just messing around figuring out how to sew and was also thinking of making this into something and seeing what I can do. So then that’s where 4forty4four comes into play. Me and my group of friends have seen this number around for a while before all of this. Has a special meaning to all of us. The number 44 is an angelic number with the meaning that your angels are close with you, telling you to keep going on the path you are on, that you’ll be inspired to live with purpose. It’s an indication that the abundance that you seek is on its way to you. Your angels are communicating with you directly in an effort to bring you peace, encouragement, and inspiration. If you get it, you get it. If you don’t, you don’t. So with a name picked, I decided to release a small collection that I made while learning how to sew on September 15, 2018 to break the ice. And have released a few pieces every month since. I just can’t wait for the future. I’ve got some cool stuff lined up and still so much to learn in every area. Thank you to anyone supporting me. I love you.”
Cade directed and styled his look book shoot at the Drux studio along side his close friends that modeled.
Director of shoot @cadegoatz , shooting look book @dreaudreau , left model @pineraidan, model on right @courtcall88
Video by Austin Anders @ak_anders Owner of DruxUSA